Want to learn how to make your law practice stand out and attract more clients? In this episode, Lauren sits down with business consultant Rick Watson to talk about growth strategies for lawyers.
Category: Marketing
3 Ways to Make Your Marketing Efforts Go 10X Further
Stop wasting money on ineffective marketing! In this episode, learn 3 budget-friendly tactics to create high-converting materials. Forget fancy production companies and expensive ads. You can achieve better results without spending a dime.
Level Up Your Communication Game: Tips from a Former Prosecutor with Laurie Gilbertson
In this episode, Lauren chats with Laurie Gilbertson, communications coach, about the importance of communication skills for lawyers.
What is value? And how do you sell it in your law firm?
In this episode, we dive into lawyers and their value propositions. Law firms are businesses that offer legal services to clients, but what sets one firm apart from another? How do clients measure the value they receive from a law firm?
Why Sleeping on TikTok is Costing You Money
When I talk to lawyers about how to optimize their law firm for growth and enjoyment, the first follow-up question I am usually asked is, “But how do I get clients?” This is essentially asking “How do I market and sell my services?” which is a wide and deep topic to explore. We’ll break down this massive topic into digestible parts, starting with today’s topic: TikTok.
What I Learned from Nike
Recently, I finished Shoe Dog: A Memoir by the Creator of Nike by Phil Knight. Admittedly, this wasn't a book…
Can We Use Growth Hacker Marketing Tactics in Legal?
My current To Read list is long. I probably add two books for each one I check off. While that…
You’ll Never Guess Where I Got My Latest Marketing Idea From
One of the most common questions I get is about marketing. How do we market ourselves as lawyers or spread…
5 Things Every Lawyer Needs to Know About Marketing
The other week, I wrote about the Five Essential Elements of a Law Practice, one of which is Marketing. I…
Have You Been Struggling with How to Be Creative with Your Legal Marketing?
Lawyers, for the most part, aren't creative people. I'm not talking creative in the sense of coming up with an…