Why Sleeping on TikTok is Costing You Money

Apple | Spotify

Episode Description

When I talk to lawyers about building a different practice and share practical tools for how to optimize it for growth and enjoyment, the first follow-up question I am usually asked is, “But how do I get clients?”

This is essentially asking “How do I market and sell my services?” which is a wide and deep topic to explore. We’ll break down this massive topic into digestible parts, starting with today’s topic: TikTok.

Now, you might be thinking, “TikTok? That’s just for dancing teenagers!” But trust me, there’s a lot more to this social media platform than meets the eye. I’ll share some stats that might surprise you, describe what the platform is all about, explain why it’s a powerful *free* marketing tool, and give you five tips on how to get started. 

In this episode, I discuss how TikTok has a unique algorithm that can help lawyers reach a wider audience than other social media platforms, including the platform’s “For You” page, which allows lawyers to connect with potential clients who may not have been reached otherwise. We talk about the benefits of using short-form video content to engage with audiences and how it can be effective for lawyers to showcase their expertise in a creative and engaging way.

I also provide tips and best practices for lawyers looking to use TikTok as a marketing tool. These include being authentic and relatable, creating content that is informative and educational, and engaging with followers and potential clients.

Because it provides a unique opportunity for lawyers to connect with a new audience and build their brand in an engaging and creative way, TikTok can be a powerful marketing tool for lawyers if used effectively. 

Listen now.

Episode Links

How To Create Your First 50 TikTok Videos

Digital 2023: Global Overview Report

GWI’s Biggest Social Media Trends

Sprout Social 27 TikTok Stats Marketers Need to Know

Accounts to Follow







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