In the fourth episode of How to Run a Law Firm in 2025, Lauren and Mathew discuss their approaches to law firm marketing and client acquisition.
They share their strategies for managing initial client contact, emphasizing the importance of streamlined processes like online scheduling and clear website communication.
Both eschew traditional “About Me” pages in favor of problem-focused content. Their marketing approaches differ: Mathew focuses on in-person networking and community involvement, while Lauren emphasizes video content and YouTube presence.
They discuss the importance of creating content that provides value to potential clients through educational videos, podcasts (like Mathew’s “Law for Kids Podcast”), or newsletters.
Both emphasize the benefits of batch content creation and maintaining consistent posting schedules.
They stress the importance of authentic marketing that aligns with an attorney’s genuine interests and values rather than aggressive sales tactics.
